Our Story
Plantas Medicinas began with a question: There must be a better way. A better way to experience beauty. A better way to care for ourselves. A better way to live in relationship with nature. Irene Legaspi is the founder and visionary force behind Plantas Medicinas. With a unique blend of experience as an Ayurvedic Practitioner, Organic Cosmetic Formulator, and 20 years as a hairstylist. Irene’s journey brings a deep understanding of the mind-body connection and the healing powers of nature. Her unique perspective grants an unparalleled understanding of the diverse needs and aspirations of individuals seeking exceptional holistic solutions. By personally formulating the entire collection, she combines her artistic vision with years of hands-on experience, with her passion for crafting transformative beauty experiences. A Latinx/Filipino woman-owned company, Plantas Medicinas champions diversity and representation in the beauty industry. Devoted to making a positive impact by driving change, raising awareness and inspiring hope in an intentional meaningful way.
"Beauty is life and a longingness to simply feel seen, understood and loved for who we are."
Plantas Medicinas exists to be of service to people, to nature, and to the quality of our everyday lives. Before creating anything, we return to one question: How does this serve? That question is our compass. Today, our first expression is botanical hair rituals inspired by Ayurveda. In time, the vision will expand into skincare, lifestyle objects, nourishment, education, and hospitality. Ultimately, I imagine a place where all of these things can come together—a wellness house where people can come to learn, eat, rest, explore, and care for themselves. A place where you leave feeling a little more connected to yourself and the world around you.